Platform: Enolytics DTC

Summary:

## Last 12 Months Value

What it is: Last 12 Months Value shows the total net sales revenue each customer has generated over the past 12 months. This is a calculated field that gives you each customer's annual spending power at your winery.

How to use it:
• Identify your highest-value customers for VIP treatment, exclusive offerings, or personalized outreach campaigns
• Set spending thresholds for customer segmentation — filter for customers above $500 or $1,000 to create premium customer lists for special events or limited releases

Tip: Compare this with Wine Spending Coefficient to distinguish between high-dollar customers who buy expensive wines versus high-volume customers who make frequent purchases.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Net Sales for the past 12 months for the contact

Type: float

Format: $ #,##0