Platform: Enolytics DTC

Summary:

Order Count Last 12 Months shows the number of paid orders (minus refunds) each customer placed in the past year.

What it is: Order Count Last 12 Months contains the total number of orders each contact has placed over the past 12 months, counting only paid orders and subtracting any refunds.

How to use it:
• Identify your most frequent buyers to target with exclusive offers or personalized outreach
• Segment customers by purchase frequency to create tailored email campaigns or wine club recruitment strategies

Tip: Compare this with order value metrics to distinguish between customers who order frequently but spend less versus those who make fewer, higher-value purchases.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of orders placed by the contact in the past 12 months (paid orders minus refunds)

Type: int

Format: #,##0