Platform: Enolytics DTC

Summary:

What it is: Contact Text Sent Count 90d shows the number of marketing text messages sent to each contact over the past 90 days.

How to use it:
• Identify customers who may be experiencing message fatigue by filtering for high text counts, then adjust your SMS frequency or pause campaigns for those contacts
• Segment customers by text engagement level to create more targeted follow-up campaigns - those with zero texts sent might be good candidates for re-engagement, while moderate recipients could handle increased frequency

Tip: Look for contacts with very high text counts but low recent purchase activity - they might need a break from SMS marketing or a different communication approach entirely.

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Quick Stats:

Number of marketing texts sent in the last 90 days.

Type: int

Format: #,##0