Platform: Enolytics DTC

Summary:

What it is: Contact Text Sent Count 365d shows how many marketing text messages each customer received from your winery over the past year.

How to use it:
• Segment customers by text engagement levels to identify who's receiving heavy messaging versus light touch-points, helping you balance communication frequency
• Compare text volume against purchase behavior to spot customers who might be over-messaged (high text count, low engagement) or under-communicated with (low text count, high value)

Tip: Look for customers with zero text sends but high purchase activity — they might be perfect candidates for opt-in text campaigns since they're already engaged through other channels.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of marketing texts sent in the last 365 days.

Type: int

Format: #,##0