Platform: Enolytics DTC

Summary:

What it is: Contact Total Marketing Sent Count 90d shows the total number of marketing messages (email and text combined) sent to each contact in the last 90 days.

How to use it:
• Identify your most heavily marketed contacts to avoid message fatigue and find customers who might need a communication break
• Segment contacts by marketing volume to test whether high-frequency messaging drives more sales or creates unsubscribes

Tip: Look for patterns between marketing frequency and purchase behavior - sometimes your biggest buyers need fewer touchpoints, not more.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total marketing communications (email + text) sent in the last 90 days.

Type: int

Format: #,##0