Platform: Enolytics DTC

Summary:

What it is: Contact Total Marketing Sent Count 30d shows the total number of marketing communications (email + text) sent to each contact in the last 30 days.

How to use it:
• Identify contacts who might be experiencing message fatigue by filtering for those receiving an unusually high volume of communications
• Segment your analysis by marketing exposure level to see how communication frequency impacts purchase behavior or wine club engagement

Tip: Look for patterns between marketing volume and customer response - contacts receiving 10+ messages might show different engagement patterns than those receiving just 2-3 communications.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total marketing communications (email + text) sent in the last 30 days.

Type: int

Format: #,##0