Platform: Enolytics DTC

Summary:

Contact Total Marketing Sent Count 365d shows the total number of marketing communications (email + text) sent to each contact over the past 365 days.

What it is: Contact Total Marketing Sent Count 365d contains the cumulative count of all marketing touchpoints delivered to individual contacts in the trailing year.

How to use it:
• Identify your most heavily marketed contacts to evaluate message fatigue and optimize frequency for better engagement rates
• Segment customers by marketing volume to test different communication strategies — perhaps your high-touch contacts need a breather while low-touch segments could handle more outreach

Tip: Look for contacts with unusually high counts who might be experiencing message fatigue, especially if their engagement rates have dropped recently.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total marketing communications (email + text) sent in the last 365 days.

Type: int

Format: #,##0