Platform: Enolytics DTC

Summary:

What it is: Contact Email Sent Count 365d shows the number of marketing emails sent to each customer in the last 365 days.

How to use it:
• Segment customers by email engagement level to identify who might be over-emailed versus under-engaged, helping you adjust your marketing frequency
• Cross-reference high email counts with purchase behavior to see if your most-contacted customers are actually converting or if you need to refine your targeting

Tip: Look for customers with high email counts but low purchase activity — they might be experiencing email fatigue and could benefit from reduced frequency or different messaging.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of marketing emails sent in the last 365 days.

Type: int

Format: #,##0