Platform: Enolytics DTC

Summary:

What it is: Contact Total Marketing Sent Count shows the total number of marketing messages (email + text) sent to each customer across all campaigns.

How to use it:
• Segment customers by communication frequency to identify who might be over-messaged or under-engaged — useful for refining your marketing cadence and avoiding fatigue.
• Compare marketing volume against purchase behavior to spot patterns like whether high-touch customers convert more or if there's a sweet spot for engagement frequency.

Tip: Look for customers with very high message counts but low engagement — they might benefit from a communication break or a different messaging approach.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total number of all marketing communications sent (email + text).

Type: int

Format: #,##0