Platform: Enolytics DTC

Summary:

What it is: Contact Text Replied Count shows the total number of marketing text messages each customer has replied to, giving you a measure of text message engagement.

How to use it:
• Identify your most text-engaged customers to target with exclusive offers or time-sensitive promotions via SMS
• Segment customers by reply frequency to tailor your text marketing strategy — frequent repliers might appreciate more messages, while non-repliers may need different messaging approaches

Tip: Look for customers with high reply counts but low recent purchase activity — they're engaged but might need the right offer to convert.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total number of marketing texts that received a reply.

Type: int

Format: #,##0