Platform: Enolytics DTC

Summary:

What it is: Membership Last Risk Snapshot Date At Cancellation shows the date when the last risk assessment was recorded before a wine club membership was cancelled, and only appears for memberships that have been cancelled.

How to use it:
• Analyze the timing between when a member was flagged as "at risk" and when they actually cancelled to understand how much lead time your retention efforts typically have
• Compare cancellation patterns across different risk snapshot dates to identify seasonal trends or specific periods when at-risk members are more likely to churn

Tip: This field will be empty for current and on-hold members since it only populates after cancellation occurs, making it specifically useful for post-cancellation analysis rather than active retention efforts.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The date of the last risk snapshot recorded before the membership was cancelled. Only populated for cancelled memberships.

Type: date

Format: mm/dd/yyyy