Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Text Replied Count shows how many marketing text messages each contact has actually replied to, giving you a clear measure of SMS engagement.

How to use it:
• Identify your most SMS-engaged customers to prioritize for text-based promotions or time-sensitive offers like limited releases
• Segment customers by reply behavior to tailor your messaging frequency — high responders might welcome more texts while zero-reply contacts may prefer email

Tip: Contacts with 3+ replies are typically your most engaged text audience and often respond well to exclusive SMS-only offers or flash sales.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats: