Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Text Clicked Count shows the total number of marketing text messages where each contact clicked on a link or URL, giving you a count of their text engagement activity.

How to use it:
• Segment customers by their text engagement levels to identify your most responsive contacts for targeted SMS campaigns or special offers
• Compare text click behavior across different customer segments (like club members vs. non-members) to understand which audiences engage most with your SMS marketing

Tip: Look for contacts with higher click counts but lower purchase frequency - they're engaged but might need different messaging to convert their interest into sales.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The contact's total marketing text where they clicked on a link/url

Marketing General

Type: int

Format: #,##0