Platform: Enolytics DTC

Summary:

What it is: Contact Text Delivered Count shows the total number of marketing text messages that were successfully delivered to each contact.

How to use it:
• Identify your most engaged text subscribers by filtering for contacts with high delivery counts, then cross-reference with purchase behavior to see if SMS drives sales
• Segment contacts by delivery count ranges to create targeted campaigns — newer subscribers (lower counts) might need different messaging than long-term engaged contacts

Tip: High delivery counts don't guarantee engagement — combine this with response metrics to identify truly active SMS subscribers worth prioritizing in your campaigns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total number of marketing texts successfully delivered.

Type: int

Format: #,##0