Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Text Delivered Count shows the total number of marketing text messages that have been successfully delivered to each customer.

How to use it:
• Identify your most engaged SMS subscribers by finding contacts with high delivery counts who might be prime candidates for exclusive text-only offers or early access to releases
• Segment customers by their SMS engagement level to create targeted campaigns - those with higher delivery counts have demonstrated they want to hear from you via text

Tip: High delivery counts indicate customers who haven't opted out and are receiving your messages, but pair this with response data to distinguish between truly engaged subscribers and those who simply haven't unsubscribed yet.

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