Platform: Enolytics DTC

Summary:

What it is: Reservation Last Visit Date captures the most recent tasting room visit prior to the current reservation, helping you understand guest visit patterns and identify repeat customers versus newcomers.

How to use it:
• Identify your most loyal repeat visitors by filtering for guests with recent prior visits, then create targeted experiences or offers for these VIP customers
• Spot re-engagement opportunities by finding guests whose last visit was 6+ months ago — these are prime candidates for win-back campaigns

Tip: Guests with no prior visit date are first-time visitors, while those with recent dates are your repeat customers who already know and love your tasting room experience.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The most recent date prior to this reservation when the guest visited the tasting room. This date enables calculation of visit recency and frequency metrics, helping identify loyal repeat visitors versus new or infrequent guests. Combined with visit count data, this supports guest retention and re-engagement analysis.

Reservation General

Type: date

Format: mm/dd/yyyy