Platform: Enolytics DTC

Summary:

What it is: Club Name At Time Of Reservation shows the specific wine club a guest belonged to when making their reservation, with the most recently joined club selected for members with multiple active memberships at that time.

How to use it:
• Analyze which club memberships drive the most reservation activity and spending in your tasting room
• Compare reservation patterns and behavior across different club tiers to see how membership level affects visit frequency and spending

Tip: This field is NULL for non-members, making it easy to filter and compare reservation behavior between club members and non-club guests.

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Quick Stats:

The specific wine club the guest belonged to when making their reservation. When a contact held multiple active memberships on the reservation date, the most recently joined club is selected to avoid duplication. This field is NULL for non-members and helps analyze how club membership affects reservation behavior and spending patterns.

Reservation General

Type: string