Platform: Enolytics DTC

Summary:

What it is: Reservation Guest Tags contain descriptive labels assigned to guests in your reservation system, like VIP status, wine preferences, dietary restrictions, celebration occasions, or loyalty tiers. This field comes from Tock reservations and will be blank for reservations from other systems.

How to use it:
• Identify VIP guests or high-value visitors to ensure they receive special attention during their tasting room experience
• Filter by celebration tags (anniversaries, birthdays) to personalize service and potentially upsell gift options or special experiences

Tip: Since this field only populates for Tock reservations, you'll see NULL values for guests who booked through other systems - filter accordingly when analyzing guest preferences.

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Quick Stats:

Descriptive labels assigned to guests within the reservation system to capture preferences, classifications, or special attributes. Common tags include VIP status, wine preferences, dietary restrictions, celebration occasions, or loyalty tier designations. This field is populated from Tock and will be NULL for reservations from other systems.

Reservation General

Type: string