Platform: Enolytics DTC

Summary:

What it is: Reservation Days Since Last Visit shows the number of days between a guest's upcoming tasting room reservation and their most recent prior visit, helping you understand how long it's been since returning guests last visited.

How to use it:
• Identify visit patterns: Filter by different day ranges to see whether your reservations are mostly new guests (no prior visits) versus returning guests with short gaps (frequent visitors) versus those returning after long periods
• Target re-engagement messaging: Guests with 90+ days since their last visit might appreciate a "welcome back" message highlighting what's new, while recent visitors (under 30 days) might be interested in limited releases or exclusive experiences

Tip: Guests with 0 days or very low numbers might indicate staff/VIP visits or data entry issues worth investigating, while extremely high numbers could signal your most loyal long-distance customers.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The number of days between the guest's current reservation and their most recent prior visit to the tasting room. This metric helps identify guest visit frequency patterns, re-engagement opportunities, and loyalty trends. A lower number indicates more frequent visitors, while higher numbers may signal guests who need targeted retention efforts.

Reservation General

Type: int

Format: #,##0