Platform: Enolytics DTC

Summary:

What it is: Reservation Supplements Cost captures the cost of goods sold for tasting room add-ons like cheese pairings, extra wine pours, or merchandise upgrades that enhance the base reservation experience.

How to use it:
• Calculate gross margins on your supplemental offerings to identify which add-ons are most profitable and worth promoting
• Analyze cost ratios across different supplement types to optimize your tasting room upselling strategy and pricing

Tip: Compare this against your supplement revenue to quickly spot which add-ons have the healthiest margins and deserve more prominent placement in your tasting room experience.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The total cost of goods sold for any add-ons or enhancements to the base reservation experience, such as cheese pairings, additional wine pours, or merchandise upgrades. Used to calculate gross margin on supplemental revenue and understand the profitability of upselling reservation add-ons.

Reservation General

Type: float

Format: $#,###.#0