📋 Summary:

What it is: A standardized mapping dimension that consolidates multiple sales channels into logical, consistent groupings for streamlined DTC performance analysis.

How to use it:
• Create comparative reports across channel types like tasting room, wine club, and online sales
• Develop targeted marketing strategies by understanding performance variations between channel groups

Tip: When analyzing multi-channel performance, select multiple channel groups simultaneously to get comprehensive insights into cumulative sales performance.

This summary was generated by AI.

📊 Quick Stats:

Mapped field that aggregates channels into customer-specified groupings for standardized reporting.

Order General

Type: string