Platform: Enolytics DTC

Summary:

What it is: Allocation Order Sequence shows the chronological order number for each customer's allocation wine purchases, helping you track how many allocation releases they've participated in over time.

How to use it:
• Identify your most engaged allocation customers by filtering for higher sequence numbers - these are the collectors who consistently participate in your limited releases
• Spot allocation program drop-off patterns by analyzing where customers stop participating (e.g., many customers participate in their first 2-3 allocations but drop off after that)

Tip: This field is null for all non-allocation orders, so remember to filter specifically for allocation purchases when analyzing customer participation patterns in your limited-production offerings.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The sequential order number for allocation wine purchases by this contact, counting only allocation orders chronologically. This helps track how many allocation releases a customer has participated in and identify their engagement level with limited-production or allocated wine offerings. Null for all non-allocation orders.

Order General

Type: int

Format: #,##0