Platform: Enolytics DTC

Summary:

What it is: Reverse Tasting Room Order Sequence numbers your contact's tasting room visits in reverse chronological order, with 1 being their most recent visit and higher numbers representing earlier visits. This includes both purchases and complimentary visits since every tasting room interaction matters for understanding guest engagement.

How to use it:
• Filter for "1" to identify contacts who visited your tasting room most recently, perfect for follow-up campaigns or analyzing conversion patterns from your latest visitors
• Use ranges like 1-3 to target your most frequent recent tasting room guests for special events or VIP experiences

Tip: This field only populates for tasting room orders, so non-tasting room customers will show as NULL - use this to easily separate your tasting room visitors from online-only customers.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The order count for tasting room visits by this contact, numbered in reverse chronological order where 1 represents the most recent visit. Helps identify recent visitors and analyze tasting room engagement patterns, including both purchases and $0 orders since visits matter regardless of purchase amount. Only populated for tasting room orders; all other order types show as NULL.

Order General

Type: int

Format: #,##0