Platform: Enolytics DTC

Summary:

What it is: Age At Time Of Order shows the customer's age in years when they placed each order, calculated from their birth date on file. Only appears for customers 21+ with valid birth dates, showing as null for guest accounts or customers with missing birth date information.

How to use it:
• Analyze purchasing patterns across different age demographics to identify your core customer segments and tailor marketing messages accordingly
• Track how age influences order behavior, like whether younger customers gravitate toward specific wine styles or older customers have higher average order values

Tip: Remember that null values represent both guest purchases and customers who haven't provided valid birth dates, so factor that into your age-based analysis to avoid skewing your demographic insights.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The customer's age in years when the order was placed, calculated from their birth date on file. Only populated for contacts with validated birth dates who are 21 years or older, ensuring compliance with legal drinking age requirements. Guest accounts and contacts with missing or statistically invalid birth dates will show as null.

Order General

Type: int

Format: #,##0