Platform: Enolytics DTC

Summary:

What it is: Order Marketing Attribution Sent At captures the exact timestamp when the marketing message that led to this order was originally sent to the customer. This precise timing data shows you the complete journey from marketing touchpoint to purchase conversion.

How to use it:
• Analyze conversion lag times to identify your optimal marketing timing windows and understand how long customers typically take to convert after receiving different types of campaigns
• Compare send times across successful orders to discover peak engagement periods and refine your campaign scheduling for maximum impact

Tip: Pair this with order completion timestamps to calculate precise conversion windows and identify which marketing messages have the shortest time-to-purchase.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The exact timestamp when the marketing message attributed to this order was sent to the contact, including date and time. Combined with order completion time, this enables precise measurement of the time lag between marketing touchpoint and purchase conversion. Useful for understanding optimal timing windows for marketing campaigns.

Order General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM