Platform: Enolytics DTC

Summary:

What it is: Order Marketing Attribution Sent Date shows the specific date when the marketing message that led to this order was originally sent to the customer, without time-of-day details. This lets you track which send dates were most effective at driving actual purchases.

How to use it:
• Compare performance across different send dates to identify your most successful campaign timing patterns and optimize future send schedules
• Analyze the lag time between when messages were sent and when resulting orders came through to understand your customers' decision-making timeline

Tip: Group by week or month to spot broader timing trends rather than getting caught up in daily fluctuations that might just reflect your regular send schedule.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The date when the marketing message attributed to this order was sent to the contact, without time-of-day detail. This simplified date field makes it easier to analyze attribution patterns by day, week, or month and identify which send dates were most effective at driving purchases.

Order General

Type: date

Format: mm/dd/yyyy