Platform: Enolytics DTC

Summary:

What it is: Channel Location combines your sales channel data with specific point-of-sale locations, showing either the POS profile name for tasting room orders or the channel (Club, Website, Tasting Room) for all other sales.

How to use it:
• Track performance across different tasting room locations or experiences to see which physical venues drive the most revenue
• Compare sales patterns between your various channels and specific tasting room locations in a single view

Tip: This gives you more granular location data than just "Tasting Room" - you'll see the actual POS profile names for in-person sales while still capturing your other channels.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

A hybrid that combines pos_profile and channel. For Tasting Room orders with a valid POS profile, this shows the pos_profile. For all other orders (or when pos_profile is 'No POS Profile'), this shows the channel.

Order General

Type: string