Platform: Enolytics DTC

Summary:

What it is: Channel Group is a mapped field that groups your sales channels into customer-defined categories for consistent reporting across your DTC operations.

How to use it:
• Create standardized channel performance reports when you have multiple sub-channels that you want to view as unified groups (like grouping "Tasting Room - Napa" and "Tasting Room - Sonoma" into a single "Tasting Room" group)
• Compare high-level channel performance without getting lost in granular channel breakdowns, especially useful for wineries with complex multi-location or multi-platform setups

Tip: Since this is customer-specified, the groupings will reflect your winery's unique channel structure - check with your team to understand how your channels have been mapped into these groups.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Mapped field that aggregates channels into customer-specified groupings for standardized reporting.

Order General

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