Platform: Enolytics DTC

Summary:

What it is: Birth Date Month shows the month each customer was born in (January, February, March, etc.), giving you their birth month without the specific day or year.

How to use it:
• Create seasonal birthday campaigns by targeting customers born in specific months - send February babies a Valentine's wine offer or September customers a harvest birthday promotion
• Analyze purchasing patterns by birth month to see if certain months correlate with higher wine spending or different varietal preferences

Tip: Combine with order data to identify which birth months represent your highest-value customer segments, then create targeted campaigns for those months.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The month the customer was born in.

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