📋 Summary:

What it is: Outlet Top Category Concentration measures the percentage of a winery's wholesale volume that goes to their most dominant outlet category (on-premise or off-premise).

How to use it:
• Identify which outlet categories are most critical to a winery's distribution strategy
• Assess potential over-reliance on a single outlet category and evaluate diversification opportunities

Tip: Lower concentration percentages suggest more balanced distribution across outlet categories, while higher percentages indicate potential vulnerability to market shifts in a specific channel.

This summary was generated by AI.

📊 Quick Stats:

What percentage of their total volume goes to their favorite category. Similar interpretation to Top Product Concentration.

Outlet Health Indicators

Type: float

Format: ##0%