📋 Summary:

What it is: The Outlet RFV Category is a strategic customer segmentation dimension that classifies wholesale accounts based on their recent ordering behavior, purchase frequency, and total sales volume.

How to use it:
• Quickly identify and prioritize top-performing wholesale accounts for targeted sales and relationship management
• Filter reports to focus on specific account risk levels or performance tiers, such as high-value "Top Accounts" or "Accounts at Risk"

Tip: To analyze accounts across multiple performance levels, select multiple RFV categories simultaneously (e.g., "Top Accounts" and "Loyal Accounts") to create comprehensive account performance views.

This summary was generated by AI.

📊 Quick Stats:

Recency - Frequency - Volume. A detailed customer segmentation based on Recency (how recently they ordered), Frequency (how often they order), and Monetary value (how much they spend). Categories identify specific account statuses such as "Top Accounts" (high value, frequent, recent orders), "Loyal Accounts" (consistent performers), "Accounts at Risk" (showing warning signs), "Passives" (ordering infrequently), and "Legacy Account" (no recent activity). This helps prioritize sales and retention efforts.

Outlet Health Indicators

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