📋 Summary:

What it is: A dimension that classifies wholesale outlet wine purchasing behavior by tracking volume changes over a 180-day period compared to the previous 180-day period.

How to use it:
• Filter sales territories or distributor reports to identify which outlets are growing vs. declining
• Segment marketing and sales support efforts toward outlets with positive volume trends

Tip: When analyzing growth trends, remember that "Stable" means volume is within ±5%, so slight variations won't trigger a category change.

This summary was generated by AI.

📊 Quick Stats:

Indicates whether the outlet's purchasing volume is increasing, decreasing, or staying stable by comparing the last 6 months to the previous 6 months. Categories range from "Sharply Declining" (down more than 25%) to "Rapidly Growing" (up more than 25%), with "Stable" indicating volume is within ±5% of the prior period.

Outlet Health Indicators

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