📋 Summary:

What it is: The Outlet RFV Segment is a strategic classification that summarizes an outlet's value and engagement level based on their Recency, Frequency, and Volume of wine purchases.

How to use it:
• Quickly identify and prioritize top-performing accounts for targeted sales and relationship management
• Filter reports to focus on specific customer segments like "Top Accounts" or "Decline" for strategic decision-making

Tip: When analyzing account health trends, select multiple segment values (e.g., "Top Accounts" and "Loyal Accounts") to create comprehensive view of high-value customer base.

This summary was generated by AI.

📊 Quick Stats:

Recency - Frequency - Volume. A high-level grouping of RFM Categories for simplified analysis. Outlets are classified as "Top Accounts" (highest value customers), "Loyal Accounts" (reliable repeat customers), "Wandering Accounts" (new or inconsistent customers needing attention), "Decline" (churning or inactive customers), or "Not Rated" (insufficient data). This provides a quick summary of account health and priority.

Outlet Health Indicators

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