Enolytics

What it is: The ML Outlet Risk Category is a machine learning-derived risk assessment that predicts the likelihood of an outlet (retailer or restaurant) experiencing significant sales churn or discontinuation.

How to use it: • Filter distributor sales reports to prioritize high-risk accounts requiring immediate sales intervention • Segment marketing and account management resources toward outlets with elevated churn probability

Tip: When analyzing risk, select multiple risk categories together to create comprehensive account management views, such as combining "High Risk" and "Very High Risk" for focused strategic planning.

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📁 Build Beyond Limits Group: Outlet Health Indicators

- 🏷️ Type: string
- 📁 Build Beyond Limits Group: Outlet Health Indicators

A simple risk rating based on the churn probability: Very High Risk (80%+): Immediate action needed High Risk (60-80%): Strong intervention recommended Medium Risk (40-60%): Monitor closely Low Risk (20-40%): Stable but worth watching Very Low Risk (&lt;20%): Healthy account

- ML Outlet Churn Probability
- ML Outlet Predicted Churn
- Outlet Avg Cases Per Order
- Outlet Avg Days Between Orders
- Outlet Cases 9L Last 180 Days
- Outlet Category Diversity
- Outlet Days Since Last Order
- Outlet Exclusion Reason
- Outlet Has Declining Volume
- Outlet Has Extended Gap
- Outlet Has Low Diversity
- Outlet Lifetime Cases 9L
- Outlet Lifetime Order Count
- Outlet M Score
- Outlet Order Frequency Trend 180
- Outlet Order Frequency Trend 365
- Outlet Order Frequency Trend Ratio 180
- Outlet Orders Last 180 Days
- Outlet Primary Risk Reason
- Outlet Product Diversity
- Outlet R Score
- Outlet RFV Category
- Outlet RFV Segment
- Outlet SKU Diversity Last Year
- Outlet Style Diversity
- Outlet Tenure Months
- Outlet Top Category
- Outlet Top Category Concentration
- Outlet Top Product
- Outlet Top Product Concentration
- Outlet V Score
- Outlet Volume Trend 180
- Outlet Volume Trend 365
- Outlet Volume Trend Ratio 180

Key: <code>[dimension].[ML Outlet Risk Category]</code>

ID: <code>2b266de0-cad2-4eda-9162-3866b82b15df</code>

- Created: 2025-11-07T22:43:21Z
- Key: <code>[dimension].[ML Outlet Risk Category]</code>
- ID: <code>2b266de0-cad2-4eda-9162-3866b82b15df</code>

- ML Outlet Risk Category
- Outlet Health Indicators

ML Outlet Risk Category

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ML Outlet Risk Category

📝 Description

📁 Build Beyond Limits Group

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⚙️ Technical Details

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