📋 Summary:

What it is: The Outlet Order Frequency Trend Ratio 180 measures how consistently an outlet is ordering wine by comparing their order frequency in recent periods.

How to use it:
• Identify growing or declining accounts by filtering for outlets with ratios above or below 1.0
• Prioritize sales and account management efforts by targeting outlets showing changing ordering patterns

Tip: Use this dimension to quickly spot potential at-risk accounts with declining order frequencies, allowing proactive relationship management and targeted sales interventions.

This summary was generated by AI.

📊 Quick Stats:

Compares recent order frequency (last 90 days) to the period before that (90-180 days ago). Interpretation same as Volume Trend Ratio but measures how often they order rather than how much they buy. A ratio of: 1.0 means Stable (same volume both periods). Greater than 1.0 means Growing (ordering more recently) Less than 1.0 means Declining (ordering less recently) For example, 0.5 means orders dropped by 50%, while 1.5 means orders increased by 50%.

Outlet Health Indicators

Type: float

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