📋 Summary:

What it is: A count of the total unique SKUs (including different vintages) purchased by a specific outlet in the past 12 months.

How to use it:
• Filter accounts by SKU diversity to identify more adventurous or experimental retail/on-premise accounts
• Segment accounts to understand purchasing behavior and portfolio complexity across different outlet types

Tip: Higher SKU diversity typically indicates a more sophisticated buyer with greater interest in product variety and potentially higher engagement with your wine portfolio.

This summary was generated by AI.

📊 Quick Stats:

Number of different SKUs (including different vintages) this account has ordered in the last year. This is the most granular diversity measure.

Outlet Health Indicators

Type: int