Enolytics

What it is: Outlet Top Category Concentration measures the percentage of a winery's wholesale volume that goes to their most dominant outlet category (on-premise or off-premise).

How to use it: • Identify which outlet categories are most critical to a winery's distribution strategy • Assess potential over-reliance on a single outlet category and evaluate diversification opportunities

Tip: Lower concentration percentages suggest more balanced distribution across outlet categories, while higher percentages indicate potential vulnerability to market shifts in a specific channel.

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📁 Build Beyond Limits Group: Outlet Health Indicators

- 🏷️ Type: float
- 📁 Build Beyond Limits Group: Outlet Health Indicators

What percentage of their total volume goes to their favorite category. Similar interpretation to Top Product Concentration.

- ML Outlet Churn Probability
- ML Outlet Predicted Churn
- ML Outlet Risk Category
- Outlet Avg Cases Per Order
- Outlet Avg Days Between Orders
- Outlet Cases 9L Last 180 Days
- Outlet Category Diversity
- Outlet Days Since Last Order
- Outlet Exclusion Reason
- Outlet Has Declining Volume
- Outlet Has Extended Gap
- Outlet Has Low Diversity
- Outlet Lifetime Cases 9L
- Outlet Lifetime Order Count
- Outlet M Score
- Outlet Order Frequency Trend 180
- Outlet Order Frequency Trend 365
- Outlet Order Frequency Trend Ratio 180
- Outlet Orders Last 180 Days
- Outlet Primary Risk Reason
- Outlet Product Diversity
- Outlet R Score
- Outlet RFV Category
- Outlet RFV Segment
- Outlet SKU Diversity Last Year
- Outlet Style Diversity
- Outlet Tenure Months
- Outlet Top Category
- Outlet Top Product
- Outlet Top Product Concentration
- Outlet V Score
- Outlet Volume Trend 180
- Outlet Volume Trend 365
- Outlet Volume Trend Ratio 180

Key: <code>[dimension].[Outlet Top Category Concentration]</code>

ID: <code>7f1bcc2e-55f6-46eb-b80a-806526ae6cd1</code>

- Created: 2025-11-08T12:47:41Z
- Key: <code>[dimension].[Outlet Top Category Concentration]</code>
- ID: <code>7f1bcc2e-55f6-46eb-b80a-806526ae6cd1</code>

- Outlet Health Indicators
- Outlet Top Category Concentration

Outlet Top Category Concentration

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Outlet Top Category Concentration

📝 Description

📁 Build Beyond Limits Group

🔗 Other Dimensions in this Group

⚙️ Technical Details

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