📋 Summary:

What it is: A measure of the variety of wine styles a specific outlet or account has ordered within the past 12 months.

How to use it:
• Identify and target accounts with high style diversity for potential new product introductions
• Segment accounts by their wine portfolio complexity to develop tailored sales and marketing strategies

Tip: Use this dimension to quickly identify more sophisticated accounts that may be interested in expanded or premium wine offerings, helping sales teams prioritize outreach and product placement efforts.

This summary was generated by AI.

📊 Quick Stats:

Number of different wine styles (Cabernet Sauvignon, Chardonnay, Pinot Noir, etc.) this account has ordered in the last year.

Outlet Health Indicators

Type: int