📋 Summary:

What it is: A measure of an outlet's product purchasing breadth, representing the number of unique wine products ordered by a single retail or on-premise account in the past 12 months.

How to use it:
• Filter accounts by product diversity to identify accounts with high engagement and potential for portfolio expansion
• Segment sales strategies based on account complexity, targeting high-diversity accounts with more comprehensive marketing approaches

Tip: When analyzing product diversity, consider pairing this dimension with sales volume to distinguish between accounts that buy many products in small quantities versus those buying multiple products at significant volumes.

This summary was generated by AI.

📊 Quick Stats:

Number of different products (unique wine names) this account has ordered in the last year. Higher numbers indicate they buy a wider variety of your wines.

Outlet Health Indicators

Type: int