Enolytics

What it is: A measure of an outlet's product purchasing breadth, representing the number of unique wine products ordered by a single retail or on-premise account in the past 12 months.

How to use it: • Filter accounts by product diversity to identify accounts with high engagement and potential for portfolio expansion • Segment sales strategies based on account complexity, targeting high-diversity accounts with more comprehensive marketing approaches

Tip: When analyzing product diversity, consider pairing this dimension with sales volume to distinguish between accounts that buy many products in small quantities versus those buying multiple products at significant volumes.

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📁 Build Beyond Limits Group: Outlet Health Indicators

- 🏷️ Type: int
- 📁 Build Beyond Limits Group: Outlet Health Indicators

Number of different products (unique wine names) this account has ordered in the last year. Higher numbers indicate they buy a wider variety of your wines.

- ML Outlet Churn Probability
- ML Outlet Predicted Churn
- ML Outlet Risk Category
- Outlet Avg Cases Per Order
- Outlet Avg Days Between Orders
- Outlet Cases 9L Last 180 Days
- Outlet Category Diversity
- Outlet Days Since Last Order
- Outlet Exclusion Reason
- Outlet Has Declining Volume
- Outlet Has Extended Gap
- Outlet Has Low Diversity
- Outlet Lifetime Cases 9L
- Outlet Lifetime Order Count
- Outlet M Score
- Outlet Order Frequency Trend 180
- Outlet Order Frequency Trend 365
- Outlet Order Frequency Trend Ratio 180
- Outlet Orders Last 180 Days
- Outlet Primary Risk Reason
- Outlet R Score
- Outlet RFV Category
- Outlet RFV Segment
- Outlet SKU Diversity Last Year
- Outlet Style Diversity
- Outlet Tenure Months
- Outlet Top Category
- Outlet Top Category Concentration
- Outlet Top Product
- Outlet Top Product Concentration
- Outlet V Score
- Outlet Volume Trend 180
- Outlet Volume Trend 365
- Outlet Volume Trend Ratio 180

Key: <code>[dimension].[Outlet Product Diversity]</code>

ID: <code>aa392405-af2a-4a8b-8aba-5f264a626111</code>

- Created: 2025-11-08T12:41:10Z
- Key: <code>[dimension].[Outlet Product Diversity]</code>
- ID: <code>aa392405-af2a-4a8b-8aba-5f264a626111</code>

- Outlet Health Indicators
- Outlet Product Diversity

Outlet Product Diversity

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Outlet Product Diversity

📝 Description

📁 Build Beyond Limits Group

🔗 Other Dimensions in this Group

⚙️ Technical Details

ℹ️ Additional Details

🏷️ Tags