Enolytics

What it is: A count of the total unique SKUs (including different vintages) purchased by a specific outlet in the past 12 months.

How to use it: • Filter accounts by SKU diversity to identify more adventurous or experimental retail/on-premise accounts • Segment accounts to understand purchasing behavior and portfolio complexity across different outlet types

Tip: Higher SKU diversity typically indicates a more sophisticated buyer with greater interest in product variety and potentially higher engagement with your wine portfolio.

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📁 Build Beyond Limits Group: Outlet Health Indicators

- 🏷️ Type: int
- 📁 Build Beyond Limits Group: Outlet Health Indicators

Number of different SKUs (including different vintages) this account has ordered in the last year. This is the most granular diversity measure.

- ML Outlet Churn Probability
- ML Outlet Predicted Churn
- ML Outlet Risk Category
- Outlet Avg Cases Per Order
- Outlet Avg Days Between Orders
- Outlet Cases 9L Last 180 Days
- Outlet Category Diversity
- Outlet Days Since Last Order
- Outlet Exclusion Reason
- Outlet Has Declining Volume
- Outlet Has Extended Gap
- Outlet Has Low Diversity
- Outlet Lifetime Cases 9L
- Outlet Lifetime Order Count
- Outlet M Score
- Outlet Order Frequency Trend 180
- Outlet Order Frequency Trend 365
- Outlet Order Frequency Trend Ratio 180
- Outlet Orders Last 180 Days
- Outlet Primary Risk Reason
- Outlet Product Diversity
- Outlet R Score
- Outlet RFV Category
- Outlet RFV Segment
- Outlet Style Diversity
- Outlet Tenure Months
- Outlet Top Category
- Outlet Top Category Concentration
- Outlet Top Product
- Outlet Top Product Concentration
- Outlet V Score
- Outlet Volume Trend 180
- Outlet Volume Trend 365
- Outlet Volume Trend Ratio 180

Key: <code>[dimension].[Outlet SKU Diversity Last Year]</code>

ID: <code>f44345f4-f142-494b-9c74-bc540510301f</code>

- Created: 2025-11-08T12:43:48Z
- Key: <code>[dimension].[Outlet SKU Diversity Last Year]</code>
- ID: <code>f44345f4-f142-494b-9c74-bc540510301f</code>

- Outlet Health Indicators
- Outlet SKU Diversity Last Year
- SKU
- Vintage

Outlet SKU Diversity Last Year

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Outlet SKU Diversity Last Year

📝 Description

📁 Build Beyond Limits Group

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