Platform: Enolytics DTC

Summary:

What it is: Club Shipment Has Decreased Products shows TRUE when a club member reduced the quantity of one or more wines below their standard package configuration for that shipment, and FALSE when they kept the default amounts.

How to use it:
• Filter to TRUE to identify members who are scaling back their purchases — these customers might benefit from retention outreach or a check-in call to understand what's driving the reduction
• Cross-reference with other member data to spot patterns, like whether certain wine types or price points are more likely to get reduced, helping you optimize future package offerings

Tip: This flag captures any reduction in the shipment, so a member who kept most wines at default but reduced just one bottle count would still show TRUE — perfect for catching early signs of member disengagement.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Boolean flag indicating whether the shipment contains any products with reduced quantities compared to the default package. Set to TRUE when the member lowered bottle counts for one or more items below the standard package configuration. This flag helps quickly identify shipments where members scaled back their purchases, which may warrant retention outreach or product mix evaluation.

Club Shipment General

Type: boolean