Platform: Enolytics DTC

Summary:

What it is: Club Shipment Has Added Products shows TRUE when a wine club member added extra products beyond what's included in their default club package, and FALSE when they stuck with the standard shipment contents.

How to use it:
• Filter to TRUE to identify your most engaged club members who actively customize their shipments and are likely candidates for upselling or premium tier upgrades
• Compare purchase behavior and satisfaction scores between members who add products versus those who don't to understand what drives additional spending

Tip: Members who regularly add products often have higher lifetime value and stronger engagement with your brand, making them ideal for VIP experiences or exclusive releases.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Boolean flag indicating whether the shipment includes any products that were added beyond the default package contents. Set to TRUE when the member proactively selected additional items not originally included in their club package configuration. This flag provides a simple way to identify members who actively engage with the wine selection process and expand their purchases.

Club Shipment General

Type: boolean