Platform: Enolytics DTC

Summary:

What it is: Club Shipment Shipped Count tracks the running total of successfully shipped club orders for each member, only counting actual deliveries and skipping any missed shipments.

How to use it:
• Track fulfillment patterns by analyzing members who have consistent shipment counts versus those with gaps, helping you identify engagement levels and potential retention risks
• Segment members by delivery history to create targeted campaigns - for example, celebrating members who've received their 5th or 10th shipment, or re-engaging those with lower counts relative to their membership tenure

Tip: Since this counter excludes skipped shipments, a low count relative to membership length often signals a member who frequently opts out - a key indicator for retention outreach.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Running total of successfully shipped club orders for this member up to and including the current shipment. This counter only increments for shipments that were fulfilled and excludes any skipped shipments, providing a clear view of actual delivery history. For example, a member with a pattern of shipped, shipped, skipped, shipped would show values of 1, 2, NULL, 3 respectively, making it easy to track fulfillment velocity and member engagement over time.

Club Shipment General

Type: int

Format: #,##0