Platform: Enolytics DTC

Summary:

What it is: Club Shipment Default Value shows the dollar value of each member's standard club package before any customizations, excluding shipping and taxes - essentially the baseline package they signed up to receive.

How to use it:
• Compare against actual order values to identify members who consistently upgrade (spend more) or downgrade (spend less) from their intended package
• Analyze upgrade behavior across different club tiers to understand which packages drive the most additional spending

Tip: Use this alongside actual shipment values to calculate upgrade rates - members spending significantly above their default value are prime candidates for higher-tier club offerings.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The expected dollar value of the shipment if the member received only the default products included in their club package, without any modifications. This amount excludes shipping and taxes, representing only the base product value before any member customizations. Use this as the baseline to measure member upgrade or downgrade behavior against the intended package composition.

Club Shipment General

Type: float

Format: $#,##0.0