Platform: Enolytics DTC

Summary:

What it is: Club Shipment Is Upgrade shows TRUE when a club member spent more than their default shipment value by increasing quantities, adding products, or making substitutions that raised the total above the standard package amount.

How to use it:
• Calculate upgrade rates across different membership tiers or time periods to measure member engagement and identify your most valuable segments
• Filter to TRUE to analyze which products or promotions drive the highest upgrade behavior, then replicate those strategies

Tip: High upgrade rates often signal strong member satisfaction and lifetime value potential - these members are excellent candidates for premium tier invitations or exclusive offerings.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Boolean flag indicating whether the member spent more than the default shipment value. Set to TRUE when the member increased quantities, added additional products, or made substitutions that raised the total product value above the standard package amount. Use this field to easily identify and calculate upgrade rates, which indicate strong engagement and higher lifetime value potential.

Club Shipment General

Type: boolean