Platform: Enolytics DTC

Summary:

What it is: Club Shipment Is Skipped shows whether a wine club member chose to skip their scheduled shipment for that cycle (TRUE for skipped, FALSE for processed or fulfilled).

How to use it:
• Filter to TRUE to identify members who are skipping shipments frequently, which can signal retention risks or dissatisfaction before they actually cancel
• Analyze seasonal patterns by looking at skip rates across different months to understand when members are most likely to opt out and adjust your club calendar accordingly

Tip: Track skip frequency alongside other engagement metrics - members who skip multiple consecutive shipments often need proactive outreach to prevent churn.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Boolean flag indicating whether the member chose to skip this scheduled shipment entirely. Set to TRUE when the processing status shows the member opted out of receiving products for this cycle, FALSE for all shipments that were processed or fulfilled. Tracking skipped shipments helps identify retention risks and understand seasonal patterns in member engagement.

Club Shipment General

Type: boolean