Platform: Enolytics DTC

Summary:

What it is: Club Shipment Quantity Increased shows the number of additional bottles a member added when they increased quantities above their default club package allocation, capturing upsell success on existing club wines rather than completely new additions.

How to use it:
• Identify which club wines have the strongest member appeal by seeing where people consistently add extra bottles beyond their base allocation
• Track upsell performance across different club packages or wine varieties to optimize future club selections and pricing strategies

Tip: This only captures quantity increases on wines already in the base package - if you want to see entirely new wine additions, you'll need to look at separate add-on metrics.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The total number of additional bottles added across line items where the member increased quantities above the default package allocation. This represents upsell success on products already included in the base club package, as opposed to entirely new additions. For example, if the default package included 2 bottles of Cabernet and the member increased it to 4, this would capture the 2-bottle increase, providing insight into which club wines resonate strongly enough to drive incremental purchases.

Club Shipment General

Type: int

Format: #,##0