Platform: Enolytics DTC

Summary:

What it is: Allocation Tier At Order shows the customer's allocation tier or access level at the time they placed each order, capturing their eligibility for limited-production and allocated wines when the purchase was made.

How to use it:
• Analyze purchasing patterns by tier to see which allocation levels drive the most revenue from limited releases
• Verify that allocation purchase rules were correctly applied by checking if customers only bought wines they were eligible for based on their tier at order time

Tip: This dimension uses historical snapshots when available, but falls back to allocation group data for older orders before tier tracking was implemented, so recent orders will have more precise tier information.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The allocation tier or access level the customer held when placing this order, determining their eligibility for limited-production or allocated wines. Derived from active tier assignments on the order date, with fallback to historical allocation group data for orders placed before tier snapshot tracking was implemented. Essential for analyzing purchasing patterns by tier and ensuring allocation purchase rules were correctly applied.

Order General

Type: string