Platform: Enolytics DTC

Summary:

What it is: Reservation Question Answer captures the guest's specific responses to custom questions asked during the tasting room reservation booking process, such as wine preferences, celebration details, or special requests.

How to use it:
• Analyze guest preferences and expectations to identify trends in what visitors are looking for from their tasting experience
• Personalize follow-up marketing by segmenting guests based on their stated interests, occasions, or dietary needs

Tip: Since these are free-form text responses, look for common keywords or themes that can help you categorize guests and tailor future experiences.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The guest's response to a specific question in the tasting room reservation questionnaire. These answers are collected during the online booking process through the reservation system and can include information such as wine preferences, occasion details, dietary restrictions, or special requests. This data helps tasting room staff personalize the guest experience and prepare for upcoming visits.

Reservation General

Type: string