Platform: Enolytics DTC

Summary:

What it is: Reservation Tag captures the labels assigned to tasting room reservations in your booking system (Tock or Commerce7) to categorize guest and visit attributes like VIP status, wine club member, first-time visitor, private tasting, or celebration.

How to use it:
• Analyze which guest types (VIP, club members, first-timers) are booking most frequently to optimize your tasting room experience and staffing
• Track performance of specific visit types like private tastings or large parties to understand revenue opportunities and operational needs

Tip: Tags often combine guest attributes with visit specifics, so filter by relevant combinations to get the clearest picture of your reservation patterns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

A label or category assigned to a tasting room reservation to organize and classify visitor experiences. Tags can include guest-specific attributes (such as VIP status, wine club member, or first-time visitor) or visit-specific attributes (such as private tasting, large party, or celebration). These tags are managed within the reservation system (Tock or Commerce7) and help tasting room staff prepare for and personalize guest experiences.

Reservation General

Type: string